Copenhagen, april 2014. In WorldTicket we have seen how the development in the online consumer behavior has influenced our customers and their demands in online sales functionality. Inspired by this, the topic for our annual customer conference that took place in Copenhagen last November was the Online Moment of Truth.
At the conference we demonstrated new functionality designed to help the WorldTicket airline customers in winning the online moment of truth by supporting their customers in the different stages of a purchase lifecycle: Need – Search – Book – Experience – Share.
5 months after the conference, we are now experiencing a still increasing demand from our existing and in-coming airline customers for implementing many of the new features designed to win the online moment of truth that we launched in November.
During the past few months WorldTicket has implemented and launched mobile booking flow, online check-in, mobile check-in, seat map, enhanced ancillary services module etc, all designed to help our customers win the passengers online.